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How to Build Strong Reseller Networks

How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix …

September 7, 2021

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Every Pricing Strategy You Could Be Using Today

There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective than others at increasing margins, moving inventory, and keeping customers happy.

To cut through the noise, we’ve created a glossary …

September 22, 2020

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What is Brand Share and How to Optimize It

In the modern era of retailing, brands need accurate and timely price intelligence in order to show up in relevant product searches on marketplaces and ultimately drive brand share.

In the past, capturing competitive and market-level insights from disparate competitors …

August 11, 2020

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What is Product Cannibalization?

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat.

Of course, there’s …

May 5, 2020