Brian Smyth

Brian Smyth is a former content writer at Wiser, a dynamic pricing and merchandising engine for online retailers. He holds a BS in business with a concentration in marketing from San Francisco State University.

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Brand Management

How to Build Strong Reseller Networks

How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network

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Consumer Experience

3 Multichannel Tips to Improve Marketplace Performance

Choosing to adopt a multichannel selling strategy is a great step forward for your business, but it comes with a

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Price Management

How to Price Private Label Products

Sometimes if you don’t like the way things are done, you have to change them yourself. That’s the mentality a

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PR & News

An Introduction to Market Price Index

Some of the world’s biggest game changers came into the world in small forms. The computer chip, the battery, even

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Price Management

What’s the Optimal Frequency for Repricing?

Dynamic pricing is a strategy that is especially beneficial for online retailers, but has garnered some bad press over the

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PR & News

How Automated Price Monitoring Has Helped Skullcandy and Stuart Weitzman

Wiser’s former head of enterprise sales and strategy Brian Schulman moderated a discussion, “Protecting Your Brand: How to Automate Price

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Price Management

5 Classic Pricing Pitfalls and How to Avoid Them

Selling online takes a lot of meticulous planning and execution. It can be tedious at times, but losing focus can

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Brand Management

What is Minimum Advertised Price and Why Do Retailers Need It?

If you’re a retailer, you’re probably used to small manufacturers reaching out to you to sell their products in your

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Price Management

4 Awesome Pricing Strategies Every eBay Seller Should Know

eBay has been a critical marketplace for online retailers for the past 20 years. The marketplace is huge and makes

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Brand Management

Key Questions to Consider When Building A MAP Policy

For those unfamiliar, MAP stands for minimum advertised price. It’s a legal agreement in the U.S. between manufacturers and retailers

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