Brian Smyth

Brian Smyth is a former content writer at Wiser, a dynamic pricing and merchandising engine for online retailers. He holds a BS in business with a concentration in marketing from San Francisco State University.

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Brand Management

How to Build Strong Reseller Networks

How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network

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Price Management

What’s the Optimal Frequency for Repricing?

Dynamic pricing is a strategy that is especially beneficial for online retailers, but has garnered some bad press over the

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Price Management

5 Classic Pricing Pitfalls and How to Avoid Them

Selling online takes a lot of meticulous planning and execution. It can be tedious at times, but losing focus can

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Brand Management

What is Minimum Advertised Price and Why Do Retailers Need It?

If you’re a retailer, you’re probably used to small manufacturers reaching out to you to sell their products in your

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Price Management

4 Awesome Pricing Strategies Every eBay Seller Should Know

eBay has been a critical marketplace for online retailers for the past 20 years. The marketplace is huge and makes

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