MAP vs MSRP: Which Strategy Is Right for You?
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered.
Brand Management
Consumer Experience
How Consumers Compare Prices to Make Purchase Decisions
Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can
Shopper Insights
Which Questions Should You Be Asking Consumers?
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers
Shelf Intelligence
How Can You Measure In-Store Shelf Health?
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much
Shopper Insights
How and Why Mobile Crowdsourcing Works
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into
Retail Execution
5 Merchandising Issues that Impact Sales (and how to Avoid Them)
Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and
Market Awareness
How has retail changed over time?
As technology advances, brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75