Carissa Loria

Carissa is the Marketing Associate at Wiser, the leading provider of actionable data for better decisions. She holds a BS in Marketing from the University of Rhode Island.

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Brand Management

MAP vs MSRP: Which Strategy Is Right for You?

When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered.

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Consumer Experience

How Consumers Compare Prices to Make Purchase Decisions

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can

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Shopper Insights

Which Questions Should You Be Asking Consumers?

Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers

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Shelf Intelligence

How Can You Measure In-Store Shelf Health?

Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much

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Shopper Insights

How and Why Mobile Crowdsourcing Works

Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into

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Shopper Insights

How to Gain the Most from Mobile Crowdsourcing

When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and

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Shopper Insights

Shoppers’ In-Store and Online Expectations for 2019

Any new year signifies a time for change. This year is no different. To learn more about the changes consumers

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Shelf Intelligence

Who Needs In-Store Crowdsourced Data?

The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to

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Retail Execution

5 Merchandising Issues that Impact Sales (and how to Avoid Them)

Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and

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Market Awareness

How has retail changed over time?

As technology advances, brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75

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