MAP vs MSRP: Which Strategy Is Right for You?
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered.
Brand Management
Consumer Experience
How Consumers Compare Prices to Make Purchase Decisions
Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can
Consumer Experience
What Do Shoppers Need From Your Customer Loyalty Plan?
Customer loyalty plans are becoming more common among both brick–and–mortar and online stores. But not all customer loyalty plans are
Shopper Insights
Which Questions Should You Be Asking Consumers?
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers
Shelf Intelligence
How Can You Measure In-Store Shelf Health?
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much
Shopper Insights
How and Why Mobile Crowdsourcing Works
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into
Shopper Insights
How to Gain the Most from Mobile Crowdsourcing
When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and
Shopper Insights
Shoppers’ In-Store and Online Expectations for 2019
Any new year signifies a time for change. This year is no different. To learn more about the changes consumers
Shelf Intelligence
Who Needs In-Store Crowdsourced Data?
The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to
Retail Execution
5 Merchandising Issues that Impact Sales (and how to Avoid Them)
Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and