Héloïse Tobin

Author header illustration
Brands Retailers & D2C

How Tariffs Are Redefining Price Management for Computer Peripherals in 2025

What 2025 Tariffs Reveal About Today’s Computer Peripheral Pricing Strategies 2025 has been an interesting (chaotic) time for pricing analysts.

Read More
Brands

When 100% of Stores Miss the Mark: How In-Store Data Saved an Ice Cream Launch

Even the best product launches can melt under pressure when the basics break down at the store level. That’s what

Read More
Retailers & D2C

Unlocking Real-Time Agility: How Data-Driven Pricing Is Changing the Game

Real-Time Pricing Tools for Retailers: Solving Modern Pricing Challenges Major retailers are continuously running thousands of SKUs, juggling multiple marketplace

Read More
Retailers & D2C

Tariff Shock or Strategy? How U.S. Retailers Are Managing Cost Pressures

New tariffs, old playbooks With 2025 ushering in reinstated tariffs on steel and aluminum and new duties on Chinese electronics,

Read More
Retailers & D2C

8,000 Extra Units Sold in Two Weeks: The Power of Data-Driven Pricing Strategies

In today’s competitive retail landscape, pricing is more than just a numbers game, it’s a strategic lever. For one global

Read More
Brands

How Brandt Strengthens Its Market Position with Wiser’s Market Intelligence

In the competitive world of home appliances, Brandt has long been a trusted name in French households. However, evolving market

Read More
Brands

From Potential to Performance: How One Brand Rebuilt Its Drive Channel Strategy to Regain Distribution

In omnichannel retail, every channel counts, but not all channels get the attention they deserve. That was the case for

Read More
Retailers & D2C

How Mr.Bricolage Reinvented Its Pricing Strategy with Wiser’s DataStore

As a home improvement retail leader, Mr.Bricolage realised early on that pricing is all about staying agile, competitive, and aligned

Read More
Business Insights

Shaping the Future of Price Monitoring with Big Data: A Conversation with Industry Experts

Why Pricing Strategies Are Evolving Pricing isn’t just about setting numbers—it’s about understanding consumer behavior, staying ahead of competitors, and

Read More
Retailers & D2C

Understanding the Modern Category Manager: Overcoming Daily Challenges with Smarter Solutions

The Complex Role of a Category Manager Category Managers sit at the center of a high stakes balancing act. They

Read More