How to Become a Category Captain
Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of
Market Awareness
Price Management
How to Win the Walmart Buy Box
When you think of online marketplaces, the first name that probably pops into your head is Amazon. It’s true that
Brand Management
What is SKU Rationalization and How Can You Get It Right?
One of the clearest signs that a brand is growing is when it can release new products, new variations on
Price Management
Dynamic Pricing and Price Discrimination: What’s the Difference?
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they
Retail Execution
What is Point-of-Purchase Marketing?
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more
Brand Management
What You Need to Know About MAP Pricing for Dropshippers
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing
Retail Execution
What Are Trade Promotions and How Can You Make Yours a Success?
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly
Price Management
What Are Inelastic Products and How Do They Impact Pricing Strategy?
Have you ever loved a product so much that you would buy it at any price? Would you be willing
PR & News
[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register
Do have questions around how to improve in-store execution? How to get better visibility into retailers? What can be done
Shelf Intelligence
Are Weekend Blind Spots Bad for Your Brand?
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime