Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

Author header illustration
Brand Management

Driving eCommerce Growth: SEO Best Practices for Your Product Pages

What good is a product if nobody knows it exists? This is the driving force behind search engine optimization, or

Read More
Shelf Intelligence

How Hard Seltzer Continues to Expand After Several Years of Growth

Editor’s Note: A version of this blog is also published in National Liquor News. When looking at alcoholic beverages, hard

Read More
Consumer Experience

Product Page Perfection: How to Ensure Your Content is Compliant

Do you work at an eCommerce brand and are looking for ways to keep your product page content compliant across

Read More
Consumer Experience

Need to Increase eCommerce Sales? Analyze Product Reviews!

Good customer reviews are one of the most valuable assets of any eCommerce business. A positive customer review can help

Read More
Consumer Experience

How to Measure & Improve eCommerce Product Availability

Are you looking for ways to measure and improve the availability of products in your eCommerce store or on a

Read More
Consumer Experience

How to Build a Digital Shelf Strategy

Are you trying to unlock the power of your digital shelves? Beyond being the point of sale for your eCommerce

Read More
Shelf Intelligence

A Deep Dive On The Endless Innovation In RTD Category

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

Read More
Consumer Experience

How to Calculate Share of Search

Are you looking for ways to better understand how and why shoppers find your products—or your competitors’ products—when they search

Read More
Shelf Intelligence

How To Win During Key Selling Periods In 3 Lessons

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

Read More
Shelf Intelligence

Festive Season 2022: A Ramp Up From 2021?

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

Read More