Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Shelf Intelligence

How Hard Seltzer Continues to Expand After Several Years of Growth

Editor’s Note: A version of this blog is also published in National Liquor News. When looking at alcoholic beverages, hard

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Consumer Experience

Product Page Perfection: How to Ensure Your Content is Compliant

Do you work at an eCommerce brand and are looking for ways to keep your product page content compliant across

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Consumer Experience

Need to Increase eCommerce Sales? Analyze Product Reviews!

Good customer reviews are one of the most valuable assets of any eCommerce business. A positive customer review can help

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Consumer Experience

How to Measure & Improve eCommerce Product Availability

Are you looking for ways to measure and improve the availability of products in your eCommerce store or on a

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Consumer Experience

How to Build a Digital Shelf Strategy

Are you trying to unlock the power of your digital shelves? Beyond being the point of sale for your eCommerce

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Shelf Intelligence

A Deep Dive On The Endless Innovation In RTD Category

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Consumer Experience

How to Calculate Share of Search

Are you looking for ways to better understand how and why shoppers find your products—or your competitors’ products—when they search

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Shelf Intelligence

How To Win During Key Selling Periods In 3 Lessons

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Shelf Intelligence

Festive Season 2022: A Ramp Up From 2021?

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Consumer Experience

What is a Perfect Store? Create a Strategy That Wins with Consumers

For consumers, little thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and

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