Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Shelf Intelligence

Entering Whole Foods: How Emerging Brands Capture Shopper Attention

Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’

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Consumer Experience

Creating a Promotion Strategy to Grow Your Amazon Sales

Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find

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Data Quality

The Importance of Data Validation in an Imperfect Retail World

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance

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Consumer Experience

How Buy One, Get One Can Improve Your Sales

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory

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