How COVID-19 Has Changed Consumer Behavior
The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it
Consumer Experience
Brand Management
First-Violator MAP Enforcement: What It Is and Why It’s Not The Best Strategy
Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your
Market Awareness
What is Field Marketing and How Can You Get Started?
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds
Price Management
Where COVID-19 Forced Online Retailers to Change Their Prices
The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March,
Consumer Experience
Can Retailers Win With the Right eCommerce Shipping Strategy?
How often have you shopped online recently? Given the challenges presented by COVID-19, specifically for retailers, it’s not surprising that
Retail Execution
What are Retail Markdowns?
Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something
Shelf Intelligence
Plant-Based Meals … Up Where They Belong?
Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and
Price Management
What is a Unilateral Pricing Policy?
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product,
Brand Management
What is Product Serialization?
Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their
Price Management
What is Charm Pricing?
There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest,