Mollie Panzner

Mollie oversees Enablement, Product Marketing and Sales Engineering at Wiser, ensuring Wiser’s Go to Market team has the tools necessary to best serve customers in the retail and pricing intelligence space.

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Brand Management

Digital Perfect Store

Creating the Perfect Store online merges the essence of physical retail success with digital sophistication to harness the burgeoning eCommerce

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Price Management

Striking a Balance: Uniting Category Management and Pricing Team for Retail Success

In retail operations, the interaction between category management and price optimization teams is key to staying competitive. This dynamic, often

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Retail Execution

Optimizing Retail Strategy: Balancing Data Collection with Actionable Insights

Implementing technology solutions in retail environments presents several challenges, particularly in balancing the volume of data a brand wants to

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Brand Management

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization.

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Retail Execution

Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to

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Retail Execution

Unveiling Success in the Snacking Sector: Kellanova Canada’s Retail Revolution with Wiser

In the dynamic world of Consumer Packaged Goods (CPG), embracing change and leveraging technology are not just strategies but essential

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Consumer Experience

Understanding the Importance of Content Compliance in eCommerce

In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of

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Consumer Experience

Reimagining Retail Loyalty Programs for the Future

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a

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Price Management

Adapting to Change: How Technology Is Changing Retail Pricing Strategies

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced

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Retail Execution

Elevating the Retail Omni-Experience with Strategic In-Store Enhancements

As retail continues to evolve, the demand for an integrated omnichannel experience has become a staple expectation among consumers. Digital

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