The 9-Month Gap: Why Retail Display Execution Often Falls Short of the Plan
In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advance—often 8 to 9 months before they
Brands
Business Insights
Mastering the Decision Point: Five Core Pillars to Influence Consumer Choices
The Importance of Capturing Consumer Choices Every moment a consumer decision is not influenced in your favor, it represents a
Business Insights
Mastering the Consumer “Decision Point”: Transforming Retail Challenges into a Competitive Advantage
Navigating Customer Engagement, Competitive Pressures & Analysis Paralysis Driven by rapid technological advancements and shifting consumer behaviors, the traditional reactive
Business Insights
From Browsing to Buying: Influencing the Omnichannel Shopper’s Decision Point
Omnichannel Consumer Behavior: What Today’s Shoppers Expect The evolution of the retail landscape has been markedly influenced by the emergence
Brands
Improving New Product Launches with Crowdsourced Shopper Feedback
Every year 30,000 new products are launched, and 83% fail within just 18 months. For FMCG brands, new product launches
Retailers & D2C
Unveiling the Secrets Behind Pricing Strategies in Consumer Electronics
When competing in today’s retail landscape, understanding the subtleties of pricing strategies across major retailers is not just important—it’s essential
Brands
Transforming Retail Execution with Store-Level Selling
Navigating the complexities of retail execution demands innovative strategies that extend beyond conventional methods. The heart of effective retail execution
Brands
Enhancing Sales Effectiveness Through Data-Driven Execution: A Deeper Dive into Store-Level Selling
In our previous post, we outlined how brands can leverage store-level sales data and incremental points of distribution to boost
Retailers & D2C
Why Asking the Right Questions Matters for Choosing a Price Intelligence Provider
In previous posts, we’ve explored various levels and capabilities of price tracking tools. But when you’re evaluating price intelligence solutions,
Brands
Empowering Sales with Store-Level Selling and Incremental Points of Distribution
We’re increasingly seeing the FMCG industry place their bets on two areas they see as offering a competitive edge: store-level