Striking a Balance: Uniting Category Management and Pricing Team for Retail Success
In retail operations, the interaction between category management and price optimization teams is key to staying competitive. This dynamic, often
Mollie oversees Enablement, Product Marketing and Sales Engineering at Wiser, ensuring Wiser’s Go to Market team has the tools necessary to best serve customers in the retail and pricing intelligence space.
In retail operations, the interaction between category management and price optimization teams is key to staying competitive. This dynamic, often
Implementing technology solutions in retail environments presents several challenges, particularly in balancing the volume of data a brand wants to
In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization.
In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to
In the dynamic world of Consumer Packaged Goods (CPG), embracing change and leveraging technology are not just strategies but essential
In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of
In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a
Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced
As retail continues to evolve, the demand for an integrated omnichannel experience has become a staple expectation among consumers. Digital
The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that