Empowering Retail Associates: Using Mystery Shopping to Drive Advocacy and Execution
The Challenge A leading electronics brand faced challenges in measuring and optimizing the impact of its associate training programs across
The Challenge A leading electronics brand faced challenges in measuring and optimizing the impact of its associate training programs across
The New Consumer Journey: Navigating Multiple Channels Today’s consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49%
The Challenge A leading FMCG brand in Australia sought to improve its in-store execution across grocery stores by gaining actionable
The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases
When operating in a highly competitive space, every dollar counts. For one ready-to-drink (RTD) beverage brand, missing key opportunities to
Fridges in checkout areas at grocery stores are prime real estate for driving impulse purchases. A leading beverage company invested
To compete effectively in the retail landscape, this FMCG brand sought a more data driven approach to retail sales. Switching
The rise of online marketplaces has transformed the retail landscape, offering a myriad of opportunities for sellers but also presenting
Maintaining a competitive edge requires precise and timely pricing decisions. One leading grocery retailer sought to enhance its pricing strategy
In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices.