Héloïse Tobin

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Retailers & D2C

How to Effectively Combine Price Intelligence and Customer Ratings for Better Pricing Decisions

Technology has made today’s market hyper-competitive, and pricing decisions can make or break a business. Companies that excel in pricing

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Brands

How Cacolac Improved Product Availability and Sales with Wiser

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. As the

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Retailers & D2C

How the Very Group Partnered with Wiser to Improve Pricing Consistency and Efficiently Manage Inventory.

In today’s retail landscape, success depends on having a solid strategy that adapts to market changes in real time. The

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Brands

How Yooji is Leading the Charge in Baby Food with Wiser’s Help 

You can watch the interview in full here. Yooji, a baby food brand based in France, is transforming the industry

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Business Insights

Unlock Smarter Pricing with Wiser’s Price Optimization Tool: A Must-Watch Guide

Watch the full video here: The Essential Guide to Price Optimization For the retailers we work with, getting pricing right is

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Brands

From Reactive to Proactive: Predictive Analytics in Retail

Predictive analytics is revolutionizing the retail industry by shifting the business approach from reactive to proactive. Utilizing historical data, predictive

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Brands

Explore the New Promotional Landscape in the HPC Sector

The implementation of the Descrozaille law brings significant changes to the Health, Personal Care, and Hygiene (HPC) sector. This legislation,

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Brands

Leveraging Technology, Data, and Relationships in Category Management

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and

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