Héloïse Tobin

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Brands

Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands

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Brands

Wiser Use Case: How This FMCG Brand Recouped $11.4M in Lost Sales

Effective product placement and in-store compliance are essential to a brand’s success. For a leading FMCG manufacturer, managing shelf visibility

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Brands

Wiser Use Case: How a Leading Consumer Electronics Manufacturer Improved Compliance by 13%

In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a

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Retailers & D2C

Wiser Use Case: How One Pure-Play Retailer Revolutionized Pricing Strategy

The eCommerce landscape is fiercely competitive, and effective pricing strategies can make or break a retailer’s success. For one rapidly

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Retailers & D2C

How to Effectively Combine Price Intelligence and Customer Ratings for Better Pricing Decisions

Technology has made today’s market hyper-competitive, and pricing decisions can make or break a business. Companies that excel in pricing

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Brands

How Cacolac Improved Product Availability and Sales with Wiser

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. As the

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Retailers & D2C

How the Very Group Partnered with Wiser to Improve Pricing Consistency and Efficiently Manage Inventory.

In today’s retail landscape, success depends on having a solid strategy that adapts to market changes in real time. The

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Brands

How Yooji is Leading the Charge in Baby Food with Wiser’s Help 

You can watch the interview in full here. Yooji, a baby food brand based in France, is transforming the industry

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Business Insights

Unlock Smarter Pricing with Wiser’s Price Optimization Tool: A Must-Watch Guide

Watch the full video here: The Essential Guide to Price Optimization For the retailers we work with, getting pricing right is

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Brands

From Reactive to Proactive: Predictive Analytics in Retail

Predictive analytics is revolutionizing the retail industry by shifting the business approach from reactive to proactive. Utilizing historical data, predictive

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