Héloïse Tobin

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Brand Management

How Cacolac Improved Product Availability and Sales with Wiser

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. As the

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Price Management

How the Very Group Partnered with Wiser to Improve Pricing Consistency and Efficiently Manage Inventory.

In today’s retail landscape, success depends on having a solid strategy that adapts to market changes in real time. The

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Brand Management

How Yooji is Leading the Charge in Baby Food with Wiser’s Help 

You can watch the interview in full here. Yooji, a baby food brand based in France, is transforming the industry

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Price Management

Unlock Smarter Pricing with Wiser’s Price Optimization Tool: A Must-Watch Guide

Watch the full video here: The Essential Guide to Price Optimization For the retailers we work with, getting pricing right is

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Retail Execution

From Reactive to Proactive: Predictive Analytics in Retail

Predictive analytics is revolutionizing the retail industry by shifting the business approach from reactive to proactive. Utilizing historical data, predictive

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Market Awareness

Explore the New Promotional Landscape in the HPC Sector

The implementation of the Descrozaille law brings significant changes to the Health, Personal Care, and Hygiene (HPC) sector. This legislation,

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Retail Execution

Leveraging Technology, Data, and Relationships in Category Management

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and

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