Effective product placement and in-store compliance are essential to a brand’s success. For a leading FMCG manufacturer, managing shelf visibility across an extensive retail network had become a labor-intensive and expensive task, consuming approximately 1,500 hours of manual work annually. To streamline operations, improve compliance, and boost performance, the brand partnered with Wiser.
Overcoming In-Store Visibility Challenges
Before Wiser, the FMCG brand struggled with slow reaction times to stockouts, poor data accuracy due to manual store assessments, and the inability to efficiently monitor product placement across a large number of stores. These inefficiencies resulted in missed sales opportunities and poor product visibility, with manual assessments introducing biases and unreliable data.
The Wiser Solution
The FMCG Brand turned to Wiser’s Retail Intelligence solution. Key elements of the solution included:
• Continuous Data Collection: Wiser’s automated platform saved the brand 1,500 hours of manual work annually, allowing the team to focus on more strategic initiatives.
• Advanced Analytics: With deep insights into store-level performance, the brand reduced its time-to-action by 64.3%, enabling faster restocking and minimizing missed sales opportunities.
• Improved Collaboration: Wiser facilitated better communication and coordination between the brand and its retail partners, resulting in enhanced shelf visibility and faster replenishment, ultimately helping the brand recoup $11.4M in lost sales at one of its highest-volume retailers.
A Collaborative Partnership
Wiser’s solution didn’t just provide data – it empowered the brand to make informed, strategic decisions. The ongoing collaboration between Wiser and the FMCG manufacturer fostered continuous improvement, allowing the brand to adapt quickly and maintain a competitive edge in the market.
