Kelsey McCarthy

The challenge of effectively utilizing physical space to maximize product performance and customer satisfaction is a familiar struggle within the

In the competitive landscape of FMCG, securing prime retail space is crucial. Offering branded fridges to retailers, in exchange for

Pernod Ricard’s reputation for crafting exceptional brands is unparalleled. However, like many in the spirits industry, they faced significant hurdles

The ‘Perfect Pour’ strategy is not just about serving beer; it’s an orchestrated attempt to enhance the consumer’s experience, aiming

The brand embarked on an ambitious strategy to boost impulse purchases and drive higher sales by displaying half-priced chocolates across

For any brand, especially those operating across a broad retail network, ensuring merchandising compliance is a daunting task. The craft

We’re often asked to describe, step by step, how CPG customers utilize Wiser’s platform to overcome sales challenges both at