Price Positioning: What It Is and How It Affects Customer Behavior
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly
Price Management
Store Operations
How Brick-And-Mortar Stores Drive Brand Awareness
While eCommerce has undoubtedly become a significant component of the retail landscape, brick-and-mortar stores continue to hold their ground. In
Shelf Intelligence
How to Effectively Monitor Planogram Compliance
In the competitive world of retail, ensuring your products are in the right place at the right time can mean
Market Awareness
How to Promote Your Business
Starting and running a business is one of the most rewarding experiences that anyone can have. It takes hard work,
Shopper Insights
Independence Day Trends: What Consumers Purchased Fourth of July 2023
The Fourth of July is a time for celebration in the U.S., and this year was no different. People around
Consumer Experience
Prime-O-Mania: How Brands and Retailers Approach Discounts Around Amazon Prime Day
Amazon Prime Day has become one of the biggest shopping days of the year, with discounts on millions of items.
Consumer Experience
How to Create Better Buyer Personas
Are you looking to get a better understanding of your potential customers? Building buyer personas can help you gain insights
Consumer Experience
How to Create an Effective Promotions Strategy
Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more
Price Management
Excel vs Pricing Software—What’s Best for Your Business?
For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have
Brand Management
5 Ways Small Businesses Can Manage Supply Chain Issues
As a small business owner, managing supply chain issues is nothing new. Because smaller retailers cannot always order in bulk