Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

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Brand Management

Winning Strategies for Maximizing Digital Share of Shelf

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. This critical

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Consumer Experience

What Do Shoppers Need From Your Customer Loyalty Program?

In an era of heightened consumer expectations, forging lasting relationships with customers is more critical than ever. This is where

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Shelf Intelligence

Should You Be Using a Crowdsourcing Solution?

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is

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Price Management

Loss Leader Pricing: Powerful Tool or Slippery Slope?

In the competitive world of retail, shoppers are always on the lookout for that elusive “too good to be true”

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Retail Execution

Brand Manufacturers: Multiply Your Retail Monitoring Without Multiplying Costs

For brand manufacturers, retail monitoring is a critical aspect of maintaining and enhancing market presence. It offers detailed insights into

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Retail Execution

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact

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PR & News

Black Friday: Essential 2023 Insights for Online Brands & Retailers

As 2023 wraps up, it’s time to turn our attention to the exciting opportunities that 2024 brings. One of the

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PR & News

Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data

Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce.

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Store Operations

How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with

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Price Management

Price Elasticity: Pricing to Win No Matter the Circumstance

Price elasticity is a critical concept in marketing, shedding light on how price changes impact a product’s demand. Understanding it

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