Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

Author header illustration
Price Management

A Retailers’ Guide to Building a Sustainable Pricing Model

One of the most critical aspects that can determine the success of a product or service is its pricing model.

Read More
Consumer Experience

Customer Satisfaction Management: The Key to Sustained Brand Leadership

Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize

Read More
Consumer Experience

Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand

Read More
Brand Management

Managing Brand Equity: Essential Strategies for Brand Leaders

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers

Read More
Retail Execution

How to Build a Better Retail Assortment Strategy

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item

Read More
PR & News

[Webinar] Increasing Your Share of Shelf with Suggestive Selling

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. It’s about

Read More
Consumer Experience

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its

Read More
Price Management

Price Positioning: What It Is and How It Affects Customer Behavior

Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly

Read More
Store Operations

How Brick-And-Mortar Stores Drive Brand Awareness

While eCommerce has undoubtedly become a significant component of the retail landscape, brick-and-mortar stores continue to hold their ground. In

Read More
Shelf Intelligence

How to Effectively Monitor Planogram Compliance

In the competitive world of retail, ensuring your products are in the right place at the right time can mean

Read More