Your Brand Guide on Retail Product Placement
There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone
Brands
Brands
5 Steps to Gain More Control of Your Shelf Space
In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How
Brands
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better
Retailers & D2C
The Top 5 Reasons Why You Should Consider A Pricing Engine
Any retailer can tell you that putting together a perfect pricing strategy is not easy. Finding that sweet spot for
Brands
What’s the Difference Between Line Extension and Brand Extension?
Growth is the name of the game in retail and it is only possible by experimenting over time to match
Business Insights
What Are the Differences Between Syndicated Data and Wiser Solutions Data?
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors.
Brands
What is Brand Share and How to Optimize It
In the modern era of retailing, brands need accurate and timely price intelligence in order to show up in relevant
Brands
Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment
Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands
Retailers & D2C
To Be Or Not To Be: A Tale of Price Parity
Is price parity right for your business? That depends on a number of factors that we will discuss in depth
Brands
Why In-Store Visibility Matters and How to Improve it
In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research