How to Ensure a Return on Merchandising Investments
For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving
Retail Execution
Shelf Intelligence
Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment
Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands
Brand Management
7 Key Insights About MAP Monitoring and Compliance
The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement,
Data Quality
Why Retail Data Needs a Human Component
In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram
Price Management
To Be Or Not To Be: A Tale of Price Parity
Is price parity right for your business? That depends on a number of factors that we will discuss in depth
Market Awareness
Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins
While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to
Brand Management
How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products
Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do
Shelf Intelligence
Why In-Store Visibility Matters and How to Improve it
In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research
Retail Execution
3 Retailer Red Flags and How to Fix Them
In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure
Price Management
A Crash Course in Modern Psychological Pricing
What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended