Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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Price Management

How to Align Markdowns with Psychological Pricing and Marketing 

Have you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent

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Market Awareness

6 Reasons Your Retail Sales Are Dropping and How to Increase Them

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem.

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Retail Execution

How to Create a Seamless Relationship Between Marketing and Merchandising

The key to having a successful business is having the right products in the right place, at the right price,

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Retail Execution

The Connection Between Share of Shelf and Market Position

Share of shelf is a crucial metric for brands across the board because as the old phrase goes, you have

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Market Awareness

Building a Strong Retail Foundation

As we talked about previously, retailers are constantly concerned about the factors surrounding sales losses. We get it, maintaining profits

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Market Awareness

A Modern Guide to Assortment Optimization

Since the beginning of retail, it was all about having the right products. You might have the best store location

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Store Operations

Assortment Optimization: How Retailers Are Winning by Decreasing White Spaces

The retail market has become increasingly crowded, but an optimized assortment could be the solution to winning share of wallet.

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Consumer Experience

How to Use Markdowns and Promotions Effectively

Markdowns, sales, promotions, discounts, and every other word synonymous with a “deal” create sticky situations for retailers. These words draw

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Store Operations

The Top 5 Ways to Boost Gross Merchandise Volume

Business growth can be measured in a couple of different ways. You can look at how many people view your

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Brand Management

The Curious Relationship Between Price and Brand Value

We all understand that there is a direct correlation between price and brand value. If you see two identical items

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