How to Align Markdowns with Psychological Pricing and Marketing
Have you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent
Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.
Have you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent
The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem.
The key to having a successful business is having the right products in the right place, at the right price,
Share of shelf is a crucial metric for brands across the board because as the old phrase goes, you have
As we talked about previously, retailers are constantly concerned about the factors surrounding sales losses. We get it, maintaining profits
Since the beginning of retail, it was all about having the right products. You might have the best store location
The retail market has become increasingly crowded, but an optimized assortment could be the solution to winning share of wallet.
Markdowns, sales, promotions, discounts, and every other word synonymous with a “deal” create sticky situations for retailers. These words draw
Business growth can be measured in a couple of different ways. You can look at how many people view your
We all understand that there is a direct correlation between price and brand value. If you see two identical items