Your Brand Guide on Retail Product Placement
There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone
Shelf Intelligence
Retail Execution
5 Steps to Gain More Control of Your Shelf Space
In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How
Price Management
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or
Consumer Experience
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better
Price Management
9 Reasons to Stop Manual Repricing
How can you keep your eCommerce site competitive? The answer for retailers today is with frequent price changes, also known
Price Management
The Top 5 Reasons Why You Should Consider A Pricing Engine
Any retailer can tell you that putting together a perfect pricing strategy is not easy. Finding that sweet spot for
Data Quality
2 Ways CPG Marketers Can Win With Data in a Post-Cookie World
The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to
Retail Execution
How Direct-to-Consumer Brands Can Win In-Store
Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting
Brand Management
What’s the Difference Between Line Extension and Brand Extension?
Growth is the name of the game in retail and it is only possible by experimenting over time to match
Data Quality
What Are the Differences Between Syndicated Data and Wiser Solutions Data?
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors.