Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Market Awareness

How to Conduct—and Win—a Competitive Pricing Analysis

How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.

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Brand Management

Unauthorized Sellers: Identify Violators and Protect Your Brand

Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create

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Retail Execution

What is Image Recognition in Retail?

In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of

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Consumer Experience

6 Ways to Increase Impulse Buys: Online and In-Store

Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to

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Consumer Experience

Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?

Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said

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Retail Execution

3 Ways to Enhance Your Category Insights

The pandemic has presented every organization with unique challenges. While the CPG industry generally benefited from increased demand for essential

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Retail Execution

How You Win Share of Shelf Smarter, Not Harder

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space

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PR & News

Wiser Solutions Expands Its Commerce Execution Suite With New Products, Features

Wiser Solutions is launching the next iteration of its Commerce Execution Suite, with enhanced offerings in its Price Intelligence, Reseller

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Market Awareness

3 Trends in Competitive Pricing From Top Grocery Retailers

Thanks to the pandemic, 2020 and 2021 were rough years for everyone, but there is no denying that they had

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Retail Execution

The CPG Industry Is Moving to Sustainable Packaging

October 1, 2019, was the deadline for CPG companies to comply with Amazon’s new Frustration Free Packaging guidelines. These require

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