Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Retail Execution

What is Order-to-Shelf Technology?

In the world of supply chain innovation, order-to-shelf technology is the next big thing. In 2016, Whole Foods and Target

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Price Management

Psychological Pricing: Strategies, Advantages, & Disadvantages

Retailers everywhere work hard to carefully price their products and services in order to generate more sales and keep customers

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PR & News

Wiser Solutions Invests in Better Data, Online and In-Store, for Global Customers

Our team at Wiser Solutions is excited to announce that we’re expanding—now part of our Commerce Execution Suite are more

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Price Management

What is Penetration Pricing? Advantages and Disadvantages for Brands

Are you getting ready to launch a new product? Now’s the time to focus on setting the right price to

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Price Management

How Pricing Strategy Affects the Success of Your Business and How to Improve It

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of

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Brand Management

5 Questions to Ask When Choosing Your MAP Platform

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This

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Market Awareness

How to Conduct—and Win—a Competitive Pricing Analysis

How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.

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Brand Management

Unauthorized Sellers: Identify Violators and Protect Your Brand

Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create

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Retail Execution

What is Image Recognition in Retail?

In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of

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Consumer Experience

6 Ways to Increase Impulse Buys: Online and In-Store

Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to

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