What is Penetration Pricing? Advantages and Disadvantages for Brands
Are you getting ready to launch a new product? Now’s the time to focus on setting the right price to
Price Management
Price Management
How Pricing Strategy Affects the Success of Your Business and How to Improve It
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of
Brand Management
5 Questions to Ask When Choosing Your MAP Platform
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This
Market Awareness
How to Conduct—and Win—a Competitive Pricing Analysis
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
Brand Management
Unauthorized Sellers: Identify Violators and Protect Your Brand
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create
Shelf Intelligence
Sparkling Consumers Find Reasons To Pop The Pandemic Cork
Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and
Retail Execution
What is Image Recognition in Retail?
In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of
Consumer Experience
6 Ways to Increase Impulse Buys: Online and In-Store
Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to
Consumer Experience
Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?
Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said
Shelf Intelligence
Arnott’s vs Mondelez: The Battle Of The Biscuit Giants
Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and