Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Consumer Experience

How Natural Language Processing is Transforming Digital Grocery

“What items in your organic food section are all sale this week?” “Where can I find the tahini?” “Which aisle

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Store Operations

Is a Subscription Service Right For Your Retail Grocery Store?

It’s Sunday afternoon and it’s time for your shoppers to start grocery shopping. Instead of driving to the store and

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Retail Execution

The Amazon Effect and Industry 4.0: Where Should Retailers Focus?

Being a retailer these days, especially in the grocery business, is like being under siege and not knowing where the

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Shelf Intelligence

On-Shelf Availability Terms, Definitions, and Differences

In the CPG industry, there are a handful of terms pertaining to issues around on-shelf availability. Unfortunately, some terms are

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Retail Execution

How the ‘Little Guy’ Field Teams Can Take on the Giants

In a world with Coca-Cola, Nike, Gillette, and other hugely successful brands, it can be tough as one of the

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Consumer Experience

Is Defective Packaging Losing You Sales?

Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other

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Price Management

Pricing Analysts: Here’s How to Get Category Managers To Support Your Prices

The world of retail is incredibly transparent for shoppers today—it’s easy to browse competitive prices, a wide selection of products,

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PR & News

Year in Review: The Top 10 Wiser Blogs of 2021

Phew! 2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite, welcomed new teammates in our

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Retail Execution

What You Need Out of Your Next Retail Execution Software

Managing your in-store retail presence can get a whole lot easier when you have the right tools at your disposal.

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Consumer Experience

eCommerce Product Page SEO Basics

What good is a product if nobody knows it exists? This is the driving force behind search engine optimization, or

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