4 Pricing-Related Tips to Launch a New Product
When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google
Price Management
Store Operations
6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience
The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products
Price Management
List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding
Price Management
When is Price Skimming Effective? Pros and Cons for Brands
When done right, a new product launch can be a big win for a brand. Apple is usually on the
Market Awareness
Product Bundling: What It Is and How to Bundle like a Pro
What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up
Brand Management
What is the Grey Market and How to Reduce Grey Market Sales
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel
Store Operations
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the
Consumer Experience
What is Direct-to-Consumer and How to Balance D2C with Wholesale
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
Price Management
Captive Product Pricing Explained: Definition and Examples
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive
Price Management
5 Unethical Pricing Pitfalls to Avoid
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is