Factors That Influence Grocery Pricing Strategies
2020 was a major year in the transformation of online grocery retailing. According to a study by Kantar, the FMCG
Price Management
Price Management
Which Pricing Strategy Is Suitable For You as an eCommerce Seller?
Every eCommerce seller, like any business whose aim is to sell, has its prices as a powerful resource to attract
Shopper Insights
How Mystery Shoppers Can Complement Your Brokers and Field Teams
As a brand, do you have a way to get your products into new stores? Do you know what your
Consumer Experience
What Is Showrooming and What Should You Do About It?
What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to
Price Management
How to Create a Strong Competition-Oriented Pricing Strategy
One of the first steps to take when building a pricing strategy is to think about the quality of your
Price Management
What You Need In the Best Amazon Repricing Software
To win on Amazon means to win on price. Did you know that 80 percent of Amazon sales go to
Retail Execution
The Biggest Challenge For Most CPG/FMCG Companies
The biggest challenge for most consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) companies is retail execution. In fact, the average
Shelf Intelligence
Store Audits: How Often Should You Be Auditing Your Stores?
What frequency should you be auditing your stores? Wiser is working with several companies that are using their own field
Market Awareness
What Is Business Intelligence? Definition
Business intelligence or market intelligence is the process of studying, analyzing, and visualizing information related to businesses, products, or markets.
Retail Execution
Tricks CPG Sales Teams Use For Effective Display Promotions
Your trade budget combined with the setup of new promotional displays can be one of the most effective growth tools