How to Protect Your Brand Through Pricing
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analyst type who
Brand Management
Brand Management
MAP Compliance vs Brand Compliance: What’s the Difference?
You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers
Price Management
How to Implement Dynamic Pricing
It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space.
Brand Management
The Top 4 Reasons Why Retailers Should Care About MAP Monitoring
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized
Market Awareness
How Digital Research Leads to Shopping Insights
In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain
PR & News
Quad Analytix and Mobee are Now Wiser Solutions, Inc.
Wiser Brings Better Data, Better Decisions to Brands and Retailers Quad Analytix and Mobee merge, creating a comprehensive analytics platform
Brand Management
Investigation Basics: Investigating Third-Party Online Sellers
Manufacturers attempting to control distribution, including through online channels, know they must actively monitor third-party websites and marketplaces. By keeping tabs on these
Price Management
How to Create a Pricing Strategy that Improves Growth and Profit
The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable
Price Management
How to Use Pricing and Promotions to Improve Customer Satisfaction
You may say I’m odd, but my favorite part of the day is when I get to scroll through my
Price Management
A Step by Step Guide to Price Testing Frameworks
An effective price testing framework helps brands and retailers try out prices that are in-line with their brand image in