What Retailers Can Learn from the Downfall of Borders
Years ago Borders was the place to be. I bought countless presents there, spent afternoons reading at the café they had
Market Awareness
Market Awareness
A Glossary for eCommerce Analytics
Words used to talk about eCommerce and analytics are usually clear to those who have a long tenure in the
Market Awareness
What Promotional Data Reveals About Competitor Go-to-Market Strategy
The retail industry we’ve grown used to is cutthroat. It’s eat or get eaten, which is why competitor insights have
Price Management
How to Use Pricing to Influence the Path to Purchase
If your pricing isn’t right, shoppers will never complete the path to purchase. Shoppers land on your site for a number
Price Management
Solutions to Common Omnichannel Pricing Challenges
Earlier this year, we predicted that retailers would be investing more in improving the omni-channel experience for consumers. One of
Market Awareness
The Benefits of Outsourcing Market Intelligence and Analytics
One of the main reasons Amazon is so successful as an online retailer is its collection, analysis and use of data. According to
Shopper Insights
How Sweet Will Valentine’s Day Be for Retail?
Last year, Valentine’s Day spending hit an all-time high. While this year’s projection is a bit lower, $18.2 billion is
Price Management
Price and Prejudice: Putting a Price Tag on Brand Value
FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional
Brand Management
Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them
Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a
Brand Management
Brand Protection: Staying on the MAP
Brands invest a lot of time, money and effort into crafting a narrative for their identities. Branding agencies, advertising agencies,