A Modern Guide to Assortment Optimization

Since the beginning of retail, it was all about having the right products. You might have the best store location or a great social media presence, but if potential customers get to your store or website and don’t see relevant products, then they’ll be gone and may never return. The stakes are even higher when it comes to online retail, because competitors are just a click away. That means that retailers who want to position themselves for success must make…

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Assortment Optimization: How Retailers Are Winning by Decreasing White Spaces

An image of a woman reading a book at a bookstore.

The retail market has become increasingly crowded, but an optimized assortment could be the solution to winning share of wallet. Consumers have a wide variety of retailers to choose from, whether online or in-store. Because of this freedom, retailers should carefully select what to stock. Identifying white spaces, otherwise known as gaps in assortment, opens new opportunities for retailers by giving them the insight needed to optimize their assortment and get ahead of their competition. Types of White Space that Retailers…

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