Assortment and Pricing Data Illuminates Fashion Trends

Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail? How quickly do companies catch onto and adapt to trends, and how do they respond to the varying demands of their customers? Which brands make their money by latching onto the biggest thing first, and which attempt to wait until a trend is established before investing?   Here at Wiser, our data extraction and analytics capabilities can be used to answer these questions and gain deeper insight into merchant behavior patterns and industry trends. Wiser…

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[Infographic] Don’t Miss the Back-to-School Sales Bus: The 6 Latest Retail Tips

It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday of the year. Back-to-school shoppers are diverse and have various needs – but don’t worry we can help steer you in the right direction. Read our newest infographic below and hit the road with us as we give you the six latest retail tips on what…

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New Data Sheds Light on Sunglasses Assortment

sunglasses

In the land of retail, a heated contest is underway as summer approaches. We recently pulled a two-month sample of data from our assortment analytics platform to learn how sunglasses retailers measure up. The following are a few interesting takeaways: Many outdoor/activewear retailers surpassed traditional department stores in product assortment. Consider switching sunglasses categorization from fashion to activewear. Between March and May, Backcountry and Macy’s had the largest sunglasses assortment for two popular brands, but then there was a large drop.…

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A Modern Guide to Assortment Optimization

Since the beginning of retail, it was all about having the right products. You might have the best store location or a great social media presence, but if potential customers get to your store or website and don’t see relevant products, then they’ll be gone and may never return. The stakes are even higher when it comes to online retail, because competitors are just a click away. That means that retailers who want to position themselves for success must make…

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Assortment Optimization: How Retailers Are Winning by Decreasing White Spaces

An image of a woman reading a book at a bookstore.

The retail market has become increasingly crowded, but an optimized assortment could be the solution to winning share of wallet. Consumers have a wide variety of retailers to choose from, whether online or in-store. Because of this freedom, retailers should carefully select what to stock. Identifying white spaces, otherwise known as gaps in assortment, opens new opportunities for retailers by giving them the insight needed to optimize their assortment and get ahead of their competition. Types of White Space that Retailers…

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