4 Pricing-Related Tips to Launch a New Product
When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google
Retailers & D2C
Retailers & D2C
6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience
The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products
Retailers & D2C
List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding
Retailers & D2C
When is Price Skimming Effective? Pros and Cons for Brands
When done right, a new product launch can be a big win for a brand. Apple is usually on the
Retailers & D2C
Product Bundling: What It Is and How to Bundle like a Pro
What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up
Brands
What is the Grey Market and How to Reduce Grey Market Sales
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel
Brands
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the
Retailers & D2C
What is Direct-to-Consumer and How to Balance D2C with Wholesale
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
Retailers & D2C
Captive Product Pricing Explained: Definition and Examples
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive
Retailers & D2C
5 Unethical Pricing Pitfalls to Avoid
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is