How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. Why? In order to maximize revenue and
Shopper Insights
Price Management
Why is Average Unit Retail (AUR) Important?
Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as
Brand Management
What is Product Development? How Retail Brands Dominate the Process
Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time. Whether you’re a new
Consumer Experience
8 Simple Tactics to Increase Market Basket Size
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and
Shopper Insights
What Gen Z Wants from Their In-Store Experience
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will
Brand Management
Brand Erosion: Its Causes and How to Prevent It
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for
Data Quality
What Are the Causes and Costs of Bad Data in Retail?
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. Acquiring and maintaining a
Market Awareness
Despite Higher Price Point, Samsung Leads in Perceived Value
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider
Brand Management
How to Enforce MAP Pricing on Amazon
How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s
Shelf Intelligence
What Is Phantom Inventory? Here’s How to Spot It
Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves