The rise of eCommerce has brought with it some innovative pricing strategies. Although some strategies such as pay what you want (PWYW) or name your price (NYP), are obviously not well-suited for all businesses, dynamic pricing is one that …
Holiday Shipping Delays
Last week, we covered an overview of some notable takeaways from the 2013 holiday shopping season. Today, we’ll take a more in depth look at the holiday shipping delays that affected many retailers this year.
The holiday season, particularly Christmas, …
January 13, 2014
Offline Dynamic Pricing
Once associated primarily with airlines and hotels, dynamic pricing has become more widespread across a variety of industries. We know online retailers are increasingly experimenting with and implementing dynamic pricing strategies, but what about their brick-and-mortar counterparts?
Opportunities
No one …
December 31, 2013
Online Shoppers – The Customer Journey
Once upon a time, the online customer journey was a simple progression. The customer sees some type of mass media advertisement directing them to a website. Customers visit the website where cookies and targeted advertising are geared toward funneling them …
December 23, 2013
Black Friday + Cyber Monday = Mobile Bonanza
With Black Friday and Cyber Monday behind us, the impact of mobile devices on online shopping has really taken front and center stage.
Online sales put out record breaking numbers, showing an increase of over 20% compared to 2012. Mobile …
December 17, 2013
Why You Should Monitor Your Competitors’ Prices
Your company doesn’t exist in a vacuum. There are many external forces that have an impact on shaping your business strategy, whether it be consumers, suppliers, or competitors. Monitoring your competitors plays an important role in shaping your strategy and …
December 10, 2013
Dynamics of Dynamic Pricing
Dynamic pricing is NOT new, and yes, it does predate the internet. In fact, dynamic pricing is actually the original pricing model used for all transactions – though “old time” dynamic pricing bears significant difference to the methods used today. …
December 3, 2013
The Key to eCommerce Success? Know Your Customer
In journalism, an article needs to address the five “W’s”, who, what, when, where and why in order to successfully engage readers. In order for your online store to be successful and engaging, you also need to be able to …
November 26, 2013
Dynamic Pricing, Flexible Pricing – The Best of Both Worlds
You like dynamic pricing, you fully understand its value to your online establishment and you stay on top of all news related to dynamic pricing. You use a repricing solution to allow you to truly have dynamic pricing. Your …
November 25, 2013