Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

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Price Management

Excel vs Pricing Software—What’s Best for Your Business?

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have

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Brand Management

5 Ways Small Businesses Can Manage Supply Chain Issues

As a small business owner, managing supply chain issues is nothing new. Because smaller retailers cannot always order in bulk

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Consumer Experience

What is Sustainability in Retail?

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail

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Brand Management

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And

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Price Management

How to Test the Effectiveness of Your Pricing Strategies

For some, implementing a new pricing strategy can feel like a real shot in the dark. Set your prices too

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Consumer Experience

Customer Reviews: Why They’re Important & How to Get More

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything

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Consumer Experience

Introducing a New Product: A Guide

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary

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Retail Execution

Retail Assortment Strategies: What Are They & How Do They Work?

As a retailer, getting shoppers into your store is the first big hurdle, but then comes an even more complex

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Consumer Experience

What Is Social Commerce and Why Should You Care About It?

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a

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Price Management

Buy Now, Pay Later: What Is It & How Does It Work

Picture this: a shopper is doing some browsing online and adds something a little pricey to their cart. It’s an

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