Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

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Brands

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its

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Retailers & D2C

Price Positioning: What It Is and How It Affects Customer Behavior

Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly

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Brands

How Brick-And-Mortar Stores Drive Brand Awareness

While eCommerce has undoubtedly become a significant component of the retail landscape, brick-and-mortar stores continue to hold their ground. In

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Brands

How to Effectively Monitor Planogram Compliance

In the competitive world of retail, ensuring your products are in the right place at the right time can mean

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Brands

How to Promote Your Business

Starting and running a business is one of the most rewarding experiences that anyone can have. It takes hard work,

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Brands

Independence Day Trends: What Consumers Purchased Fourth of July 2023

The Fourth of July is a time for celebration in the U.S., and this year was no different. People around

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Business Insights

Prime-O-Mania: How Brands and Retailers Approach Discounts Around Amazon Prime Day

Amazon Prime Day has become one of the biggest shopping days of the year, with discounts on millions of items.

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Brands

How to Create Better Buyer Personas

Are you looking to get a better understanding of your potential customers? Building buyer personas can help you gain insights

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Brands

How to Create an Effective Promotions Strategy

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more

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Retailers & D2C

Excel vs Pricing Software—What’s Best for Your Business?

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have

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