10 Ways Brand Leaders Can Promote New Products
No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its
Brands
Retailers & D2C
Price Positioning: What It Is and How It Affects Customer Behavior
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly
Brands
How Brick-And-Mortar Stores Drive Brand Awareness
While eCommerce has undoubtedly become a significant component of the retail landscape, brick-and-mortar stores continue to hold their ground. In
Brands
How to Effectively Monitor Planogram Compliance
In the competitive world of retail, ensuring your products are in the right place at the right time can mean
Brands
How to Promote Your Business
Starting and running a business is one of the most rewarding experiences that anyone can have. It takes hard work,
Brands
Independence Day Trends: What Consumers Purchased Fourth of July 2023
The Fourth of July is a time for celebration in the U.S., and this year was no different. People around
Business Insights
Prime-O-Mania: How Brands and Retailers Approach Discounts Around Amazon Prime Day
Amazon Prime Day has become one of the biggest shopping days of the year, with discounts on millions of items.
Brands
How to Create Better Buyer Personas
Are you looking to get a better understanding of your potential customers? Building buyer personas can help you gain insights
Brands
How to Create an Effective Promotions Strategy
Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more
Retailers & D2C
Excel vs Pricing Software—What’s Best for Your Business?
For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have