How to Infuse Product Life Cycle Planning into Your Pricing Strategy
Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need
Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.
Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need
We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for
In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified
Having a competitive price along with added value is the key to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an
In order to help manage their store operations, Walmart has decided to streamline their merchandisers. Now, only five companies will be allowed
Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of
Have you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent
The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem.
In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of
Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to