Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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Price Management

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need

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Shelf Intelligence

How to Win with In-Store Competitive Intelligence

We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for

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Price Management

Guide to Omnichannel Pricing

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified

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Market Awareness

Why You Should Consider Automating Competitive Price Analysis

Having a competitive price along with added value is the key to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an

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Retail Execution

Walmart Limits The Amount Merchandisers Allowed In Their Stores

In order to help manage their store operations, Walmart has decided to streamline their merchandisers. Now, only five companies will be allowed

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Market Awareness

How to Improve Your Promotional Strategy Using Competitor Ads

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of

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Price Management

How to Align Markdowns with Psychological Pricing and Marketing 

Have you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent

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Market Awareness

6 Reasons Your Retail Sales Are Dropping and How to Increase Them

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem.

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Market Awareness

How to Maximize Margins with the Timing and Depth of Markdowns

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of

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Market Awareness

The Ultimate Guide to Retail Promotions

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to

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