Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

Author header illustration
Consumer Experience

4 Trends in Last-Mile Delivery That Can Help Drive Sales

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many

Read More
Price Management

4 Pricing-Related Tips to Launch a New Product

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google

Read More
Store Operations

6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products

Read More
Price Management

List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies

A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding

Read More
Price Management

When is Price Skimming Effective? Pros and Cons for Brands

When done right, a new product launch can be a big win for a brand. Apple is usually on the

Read More
Market Awareness

Nike Left Amazon. Should Your Brand Leave Too?

Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a

Read More
Market Awareness

Product Bundling: What It Is and How to Bundle like a Pro

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up

Read More
Brand Management

What is the Grey Market and How to Reduce Grey Market Sales

Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel

Read More
Shelf Intelligence

Do Smartphones Make Mystery Shopping Better?

Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and

Read More
Store Operations

Suggestive Selling and Upselling Techniques for Winning Retailers

How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the

Read More