To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult.…
[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day
While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.
At Wiser, we were wondering what went …
February 13, 2019
Shoppers’ In-Store and Online Expectations for 2019
Any new year signifies a time for change. This year is no different. To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 …
January 18, 2019
Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the …
December 6, 2018
[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World
Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all …
December 5, 2018
Millions in Toy Sales Left on the Table Over Black Friday
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend.
However, Black Friday 2018 has already been deemed a success. Research …
December 4, 2018
Black Friday Results: Who Hit the Stores—and What Did They Buy?
Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday.
That was just an estimate, though. …
November 29, 2018
[Infographic] Expectation vs. Reality: Shoppers, Retailers Don’t Agree on Seasonal Displays
Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. …
October 5, 2018
[Infographic] Listen Up: What Shoppers Want When Buying Headphones
Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what …
October 1, 2018