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Data Quality

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What Do Shoppers Need From Your Customer Loyalty Plan?

Data Quality

Customer loyalty plans are becoming more common among both brick–and–mortar and online stores. But not all customer loyalty plans are created equal—Do consumers notice the differences? Do those differences impact their decision to join …

June 25, 2019

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Facial Recognition: Will Consumers Welcome the Technology?

Data Quality

How convenient is too convenient? How much privacy are we willing to forgo in favor of improved security and automation? These questions—and many more—are at the heart of the debate surrounding facial recognition.

Facial recognition isn’t new but uses for …

June 18, 2019

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Are Customer Loyalty Programs a Win for Brands and Retailers?

Data Quality

What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers.

Here is …

June 11, 2019

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Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?

Data Quality

In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged …

April 10, 2019

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Super Bowl LIII: Battle of the In-Store Displays

Data Quality

To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult.…

February 21, 2019

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[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day

Data Quality

While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.

At Wiser, we were wondering what went …

February 13, 2019

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Shoppers’ In-Store and Online Expectations for 2019

Data Quality

Any new year signifies a time for change. This year is no different. To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 …

January 18, 2019

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Data Quality

A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the …

December 6, 2018

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[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World

Data Quality

Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all …

December 5, 2018

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