How convenient is too convenient? How much privacy are we willing to forgo in favor of improved security and automation? These questions—and many more—are at the heart of the debate surrounding facial recognition.
Facial recognition isn’t new but uses for …
June 18, 2019
What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers.
Here is …
June 11, 2019
In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged …
April 10, 2019
To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult.…
February 21, 2019
While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.
At Wiser, we were wondering what went …
February 13, 2019
Any new year signifies a time for change. This year is no different. To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 …
January 18, 2019
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the …
December 6, 2018
Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all …
December 5, 2018
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend.
However, Black Friday 2018 has already been deemed a success. Research …
December 4, 2018
