Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all …
Millions in Toy Sales Left on the Table Over Black Friday
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend.
However, Black Friday 2018 has already been deemed a success. Research …
December 4, 2018
Black Friday Results: Who Hit the Stores—and What Did They Buy?
Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday.
That was just an estimate, though. …
November 29, 2018
[Infographic] Expectation vs. Reality: Shoppers, Retailers Don’t Agree on Seasonal Displays
Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. …
October 5, 2018
[Infographic] Listen Up: What Shoppers Want When Buying Headphones
Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what …
October 1, 2018
Actionable Insights: How to Take the Next Step with Your Data
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?
This is something that we …
September 13, 2018
Too Soon? How Shoppers Really Feel About Your Seasonal Displays
It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready?
In a bid to say “Yes! …
September 6, 2018
The Importance of Data Validation in an Imperfect Retail World
What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is.
This is especially true in …
August 21, 2018
How To Define And Leverage Shopper Marketing
Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.
Evidence of that includes the various, nebulous definitions of shopper marketing, with language …
August 16, 2018