As a home improvement retail leader, Mr.Bricolage realised early on that pricing is all about staying agile, competitive, and aligned with customer expectations. With a network of over 1,000 independently owned home improvement and gardening stores, this balancing act presented a unique challenge. How do you give local stores the freedom to set prices that fit their markets, while maintaining consistency and competitiveness at the national level?
That’s the challenge Mr.Bricolage set out to solve with Wiser’s DataStore.
The Challenge of Tracking Competitor Pricing
Before adopting Wiser, the teams at Mr.Bricolage were facing fragmented data, manual price checks, and a reactive approach to pricing. With no centralized source of competitor pricing intelligence, tracking and adjusting prices became a time-consuming task, especially across a product catalog of over 30,000 SKUs. The result? Pricing decisions were often based on outdated or incomplete information, putting the brand at risk of losing its competitive edge.
Wiser’s DataStore changed the game. By consolidating data from multiple sources and delivering real-time insights into how competitors were pricing similar products, the solution gave Mr.Bricolage the visibility and agility it needed. The tool seamlessly integrated with their existing pricing systems, offering a user-friendly interface that empowered both head office teams and local stores to make better-informed decisions.
Alice Simonnet, Pricing Analyst at Mr.Bricolage, shared how impactful the change has been: “The main advantage is the time saved in analysis and price repositioning thanks to consolidated, actionable data.” With pricing intelligence readily available, her team could quickly spot pricing misalignments and adjust in near real-time, without the heavy lift of manual analysis.
Unlocking a True Competitive Advantage
The results speak for themselves. With Wiser’s DataStore, Mr.Bricolage has been able to maintain price positioning within ±2 percentage points of its competitors on key items. This level of alignment is critical for a retailer operating in such a competitive space, where even small differences in price can drive customer decisions. It has also freed up time and resources, allowing pricing teams to focus on strategic initiatives rather than daily firefighting.
Wiser has given Mr.Bricolage what it needed: a strategic advantage. In a retail world where agility and data-driven decision-making are essential, this partnership shows how technology can bridge the gap between local autonomy and national consistency. As Mr.Bricolage continues to grow and evolve, their pricing strategy is now built on a solid foundation of competitive intelligence, and they’re better positioned than ever to meet the demands of today’s shoppers.
