Your Brand Guide on Retail Product Placement
There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone
Shelf Intelligence
Retail Execution
5 Steps to Gain More Control of Your Shelf Space
In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How
Price Management
Avoiding the Price Degradation Domino Effect All Brands Fear
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or
Consumer Experience
How to Plan Margin-Protecting Promotions
Sales, discounts, markdowns, promotions—no matter what form they take, eating into your profits to get your shoppers a little better
Price Management
The Top 5 Reasons Why You Should Consider A Pricing Engine
Any retailer can tell you that putting together a perfect pricing strategy is not easy. Finding that sweet spot for
Brand Management
What’s the Difference Between Line Extension and Brand Extension?
Growth is the name of the game in retail and it is only possible by experimenting over time to match
Data Quality
What Are the Differences Between Syndicated Data and Wiser Solutions Data?
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors.
Price Management
Every Pricing Strategy You Could Be Using Today
There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective
Brand Management
What is Brand Share and How to Optimize It
In the modern era of retailing, brands need accurate and timely price intelligence in order to show up in relevant
Consumer Experience
How to Leverage Google Shopping Campaigns to Improve Customer Lifetime Value
For an online retailer, there are few metrics as important as “lifetime value.” Customer lifetime value, or LTV for short,