Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Retailers & D2C

Replace Your Fixed Pricing Strategy With Dynamic Pricing

Developing a strong pricing strategy starts with an understanding of your competitors, your market, and the wider economy. Trying to

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Brands

Top 7 KPIs Store Operators Need to Manage

Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful

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Retailers & D2C

How to Price for Long-Term Growth and Profit

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and

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Retailers & D2C

How to Knock Assortment Planning Out of the Park

Assortment planning in the age of eCommerce is a tricky business. Determining the ideal product mix and inventory width and

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Retailers & D2C

How Quick Service Restaurants Can Find Growth Opportunities

The food industry has undergone massive transformations over the last few years. Mobile payments and rewards, the drive to provide

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Brands

5 Use Cases for Best Seller Intelligence

If someone were to ask you what the top-selling items were today on any major online marketplace, whether it’s Amazon,

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Retailers & D2C

4 Use Cases for Price Intelligence

The best brands and retailers have top-notch pricing solutions. This is just a fact of life in the eCommerce space,

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Brands

How Brands Can Connect with Shoppers

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often

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Retailers & D2C

What is Everyday Low Pricing?

If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that

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Brands

Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our

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