How Wiser Solutions Can Help Your Retail Brokerage

Do you work on behalf of dozens of brands to get their products onto retail store shelves? Do you work on establishing quality relationships with retailers and brand manufacturers, upping your knowledge of the retail landscape, and propping up emerging brands with your expertise and connections?

If so, then you definitely have experienced a few headaches along the way—especially around these collaborative relationships, in-store visibility into the work being done on the ground, and overall team performance.

The good news? It doesn’t always have to be so hard. Perhaps, your business will even grow out of the “necessary evil” perception many manufacturers have and into a “trusted partner” one. Here’s some information on how to do that, including a little peek at how Wiser Solutions helps retail brokerages.

What Do We Mean When We Say ‘Broker’?

First, it’s helpful for us to define what we mean when we talk about retail brokers, just to make sure we’re on the same page here.

For our purposes, brokers are the link between brand manufacturer and retailer, bringing a network of established connections and years of experience getting products onto store shelves. Brokers are also involved in educating retailers on a brand’s products, services, and overall positioning, acting as a valuable asset to protect and promote a brand image.

Does this sound like you? Great! Let’s keep going.

You can't fix what you can't see. Get eyes and ears inside stores to see what's going on at the shelf. See how Wiser works for GoPro.

How We Can Help Your Day-to-Day

So then, what can Wiser do for you? We offer a network of mystery shoppers across the U.S. and Canada, plus proprietary mobile apps that help you track and manage store execution, collaborate and communicate with partners, and capture and measure in-store data.

Through these tools, we can help you:

Focus On What Matters

Working hard on very thin margins? Getting pushback from manufacturers? What you need is to be able to focus your efforts on the projects that matter the most, cutting out the noise and prioritizing high-return tasks. You can use our platform to get visibility into stores at scale, then use the app to manage your team, automate workflows, and communicate with all your partners.

Improve Visibility Into Store Conditions

Wondering what’s actually happening on the ground? Unsure if a campaign was executed properly? You need timely, accurate information on your in-store projects and partners. This gets really challenging in the age of COVID-19 and when you have large store networks across vast regions. Use our mystery shoppers for speedy, accurate insights at scale. We’ll send shoppers into your stores so they can provide pictures and answer questions.

Innovate and Evolve Your Tech Stack

Want to take advantage of new technology? Capitalize on trends and stay on top of innovations in the retail space? We’ve got you covered, as our platform is constantly evolving and growing to fit your changing needs. We’ll focus on building the best tools possible, so you can focus on selling more, keeping your clients happy, and cutting out wasted spend and lost time. We do this with mobile crowdsourcing, predictive retail execution, and an emphasis on data quality.

Act on Information

What’s the use of data if you can’t do anything with it? This is one of the core challenges that we solve—turning insights into action. You can get a lot of store-level data, but it’s not that useful if you don’t know what to do next. Where should you send your team? Which partners should you contact? Where’s the best chance of ROI? We’ll give you near real-time photos of store conditions, with the store location included. Plus, you can see store visits and activity over time, and key metrics like stores with voids, total dollar opportunity, rebate compliance, and more. This way, you can act quickly and at scale.

You’re Not Alone

In the brokerage world, it might feel like you’re often stuck in the middle without a true partner—just different demands from suppliers, retailers, and everyone in between. This doesn’t have to be the case.

The Wiser platform can be with you at all times, improving your collaboration with brands, giving you visibility into the work being done on the ground, optimizing your team performance, and giving you a central source of intel on multiple brands. The bottom line: You don’t have to go it alone when you have technology that can support your day-to-day.

Contact us to learn more about how we can help make your life easier and more profitable!

Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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