How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions.
Dan Berthiaume, while writing for Chain Store Age, explored the …
July 3, 2019
Brick-and-mortar stores aren’t dead; they’re just evolving. We now see plenty of innovation in the realm of retail pop-ups and grocery, with mobile applications, multi-channel commerce, and seasonal stores finding success. Wiser CEO Andy Ballard explored these ideas—and more—behind the …
March 14, 2019
Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry.
Here are our retail …
December 18, 2018
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.
Here’s …
December 4, 2018
With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box …
November 23, 2018
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
Brands and retailers—any yes, shoppers too—love new technology. Cashless ordering, targeted marketing, augmented reality. The list goes on. However, not all technology is right for your business. Moving too fast or implementing the wrong gadget could hurt sales, not help …
August 13, 2018
Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in …
August 8, 2018
Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing …
August 7, 2018
