Brick-and-mortar stores aren’t dead; they’re just evolving. We now see plenty of innovation in the realm of retail pop-ups and grocery, with mobile applications, multi-channel commerce, and seasonal stores finding success. Wiser CEO Andy Ballard explored these ideas—and more—behind the …
Wiser’s Retail Predictions for the New Year
Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry.
Here are our retail …
December 18, 2018
[TotalRetail] Black Friday Post Mortem: How Successful Was Brick-and-Mortar?
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.
Here’s …
December 4, 2018
CNBC: Wiser Black Friday 2018 Data Featured on Squawk Box
With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box …
November 23, 2018
Walmart Plus Shopify? What Could Happen If You Add the Two Together
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
[Retail Customer Experience] The Dilemma of Tech Innovation in Retail Environments
Brands and retailers—any yes, shoppers too—love new technology. Cashless ordering, targeted marketing, augmented reality. The list goes on. However, not all technology is right for your business. Moving too fast or implementing the wrong gadget could hurt sales, not help …
August 13, 2018
[The Information] Behind Some Low Amazon Prices: Stolen Goods
Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in …
August 8, 2018
[TotalRetail] Pricing Intelligence: What it is and Why it Matters
Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing …
August 7, 2018
Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook
Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Key solutions in categories such as personalization, promotion, and customer …
July 6, 2018