New [eBook]: Solving the Challenge of Online Data Collection

Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are not always clear. For retailers and brands to take action on data, they need to trust their data providers, as they may often have questions surrounding match rates and data quality. To held shed some light on what goes on behind the scenes, Wiser has put together an eBook outlining the challenges of collecting online retail data, and our approach to solving them to help you achieve your business goals.  

This eBook includes topics such as: 

  • Extraction and Matching 101 
  • Common Extraction Challenges and Their Causes 
  • Common Matching Challenges and Their Causes  
  • Weighing the Tradeoffs
  • And more!  

 Read an excerpt from our latest eBook below: 

 “Confidence and trust are key to any relationship between a data provider and a retailer or brand. That’s why transparency needs to be core to every conversation. The fact of the matter is that there will always be an outlier in a set of data that either the data provider can’t match or is going to be difficult to match.”  

” Collecting this information at a commercial scale, making sure what you’ve collected is accurate, and then making sense of it all in a meaningful way to power decisions isn’t easy to come by. To overcome this, brands and retailers need to understand the capabilities and limitations that can either help them or prevent them from achieving their goals.”  

 To learn more about dealing with of online data collection download your free copy of Solving the Challenge of Online Data Collection today!  

Maddie Tringale

Maddie is Wiser's summer marketing intern. She will be graduating from Elon University in the spring of 2019 with a double major in Strategic Communications and Dance.

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