Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

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This is a guest article by Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest.  There are a few tools that Google provides with regard to our…

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Wiser VP Interviewed by Fierce Retail

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After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of Customer Success, Kathleen Egan, was interviewed by FierceRetail editor, Jacqueline Renfrow, about the role of brand advocates, what this news could mean for Whole Foods, and what the future might hold for brand advocates. Here’s a preview of what you’ll find in The…

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Eater Feature: Amazon’s Changes Implemented at Whole Foods

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With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products. Here’s a sneak peak of what Egan…

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Meet Our New CFO: An Interview with Mathieu Gagné

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Earlier this month we welcomed our first CFO, Mathieu “Mat” Gagné. We are excited to have him on board and wanted to delve a little deeper and help you get to know him.   I sat down with Mat to learn more about his background and what he brings to Wiser.   Angelica: Hi, Mat. Thanks for taking the time to chat. Can you tell me a bit about your background?  Mat: “I started my early career in capital equipment sales and at various times held leadership roles in product development. For…

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How to Plan Margin-Protecting Promotions

After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again? The answer lies in the combination of what your competitors have done in the past and your own internal data.  Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course. Retailers and brands…

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