How to Improve Omnichannel Engagement with BOPIS

Wiser's whitepaper Why BOPIS is Necessary for Omnichannel Engagement

In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why BOPIS is Necessary for Omnichannel Engagement.   BOPIS, or buy online pick up in-store, is gaining steam in the industry, as a recent Retail TouchPoints report suggested that 90 percent of retailers will offer BOPIS by 2021. And shoppers are taking note. In fact, NRF found that of the shoppers…

Read More
0
Share

7 Key Insights About MAP Monitoring and Compliance

Top 7 insights for minimum advertised price

This is a guest post by Tim Taich, Interim General Counsel at Wiser. The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement, bringing consistency across channels in merchandising and pricing, as well as ease in selection, fulfillment, and returns.  Successful omnichannel marketing requires leading brands to support brand value with consistency in quality, service, support, and pricing.  A well-crafted and thoughtfully enforced MAP (Minimum Advertised Price) policy is a critical tool for achieving these objectives and riding the wave of unified…

Read More
0
Share

New [Infographic]: 6 Promotion Strategies to Get Lingering Merchandise Out

An image of flowers on a green background.

It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out without ignoring your bottom line. Here’s a sneak peek of what you’ll learn to do in our infographic below: Practice the three Bs of promotions: BOGO, Bundle, Bait Jump on new holidays with creative social media campaigns Rename your clearance…

Read More
0
Share

The Benefits of Subjective In-Aisle Data Collection

An image of a beverage aisle in a store with the words "in-aisle data collection."

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work. My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience. Below you’ll learn why.  Painting has become…

Read More
1
Share

Achieve KPIs Faster by Crowdsourcing Retail Data

An image of the ABCs of crowdsourcing eBook.

Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There is a new way to get the store level data at a fraction of the cost and it involves crowdsourcing.   Surprisingly, existing shoppers can gather all the data you could need from stores across the United States. Armed with a mobile mystery shopping app,…

Read More
0
Share