Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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Shelf Intelligence

Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands

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Brand Management

7 Key Insights About MAP Monitoring and Compliance

The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement,

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Price Management

To Be Or Not To Be: A Tale of Price Parity

Is price parity right for your business? That depends on a number of factors that we will discuss in depth

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Brand Management

How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do

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Shelf Intelligence

Why In-Store Visibility Matters and How to Improve it

In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research

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Retail Execution

3 Retailer Red Flags and How to Fix Them

In today’s rapidly evolving retail landscape, brands are often left to their own devices to navigate the turbulent and obscure

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Price Management

A Crash Course in Modern Psychological Pricing

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended

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Price Management

Guide to Omnichannel Pricing

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified

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Retail Execution

Walmart Limits The Amount Merchandisers Allowed In Their Stores

In order to help manage their store operations, Walmart has decided to streamline their merchandisers. Now, only five companies will be allowed

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Market Awareness

How to Improve Your Promotional Strategy Using Competitor Ads

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of

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