Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your prices are slashed beyond the acceptable amount. This means diminished margins and possible reputational damage for you.
That’s why you …
April 28, 2020
How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics …
June 4, 2019
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9th, Wiser hosted a webinar that explored how …
May 13, 2019
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon.
Amazon is projected to collect nearly 50 percent …
November 1, 2018
Minimum Advertised Price (MAP) policies and agreements have become a requirement for many brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand. Having a MAP …
March 1, 2018
Selling your products to businesses in the eCommerce industry is a scary thought for manufacturers. Like your child’s first day of school, you just want to keep tabs on them and make sure they’re doing ok. This is because brand …
February 17, 2016
The Amazon marketplace has gained a reputation for being incredibly competitive and even cutthroat for sellers. The company posted a mere 0.4% profit margin in Q2 2015, and that’s after a .25% loss in Q1 2015. Price cutting was once …
September 21, 2015
One of the most common issues manufacturers face is abuse of MAP. MAP, or “Minimum Advertised Price,” is essentially a price floor that a manufacturer determines for its products, and in an ideal world, a number that retailers won’t …
July 8, 2013
