Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9th, Wiser hosted a webinar that explored how …
What to Do If Major Retailers Violate MAP
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon.
Amazon is projected to collect nearly 50 percent …
November 1, 2018
How Brands Can Take Action on MAP Violators
Minimum Advertised Price (MAP) policies and agreements have become a requirement for many brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand. Having a MAP …
March 1, 2018
How to Protect your Brand in 5 Minutes
Selling your products to businesses in the eCommerce industry is a scary thought for manufacturers. Like your child’s first day of school, you just want to keep tabs on them and make sure they’re doing ok. This is because brand …
February 17, 2016
Why Amazon Would Be Better Off Enforcing MAP
The Amazon marketplace has gained a reputation for being incredibly competitive and even cutthroat for sellers. The company posted a mere 0.4% profit margin in Q2 2015, and that’s after a .25% loss in Q1 2015. Price cutting was once …
September 21, 2015
Top 3 Ways to Take Down MAP Abuse
One of the most common issues manufacturers face is abuse of MAP. MAP, or “Minimum Advertised Price,” is essentially a price floor that a manufacturer determines for its products, and in an ideal world, a number that retailers won’t …
July 8, 2013