In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin.
The Challenge: In-Store Compliance and Missed Opportunities
The consumer electronics manufacturer had long relied on their own field teams to monitor in-store promotional execution. However, this approach was no longer scalable:
- High Non-Compliance Rates: Many stores had non-compliant displays, directly affecting sales potential.
- Limited Visibility: Without comprehensive data, the brand struggled to track stores outside of their field teams’ reach.
- Prioritization Issues: It was difficult to identify which stores needed immediate attention, leading to a reactive, rather than proactive, approach to solving problems.
These inefficiencies were costly, both in terms of time and potential revenue.
The Wiser Solution
The FMCG Brand turned to Wiser’s Retail Intelligence solution. Key elements of the solution included:
- Real-Time Data Collection: Continuous monitoring of promotional compliance and in-store execution highlighted that 6.8% of stores were missing promotional displays. This allowed the team to address gaps quickly, improving resource efficiency and minimizing lost sales opportunities due to non-compliance.
- Comprehensive Visibility into Promotion Execution: Wiser revealed that 41.6% of stores had non-compliant displays. This insight enabled the manufacturer to prioritize their field team’s efforts, focusing on stores with the greatest need, improving compliance while ensuring efficient use of time and resources.
- Focused Store Visits with Advanced Analytics: Wiser’s advanced analytics helped the manufacturer focus on high-impact stores where compliance issues were most critical, resulting in a 13% improvement in overall compliance. The brand’s field teams were able to prioritize locations more effectively, leading to faster issue resolution and better promotional execution.
Conclusion: The Power of Data-Driven Compliance
For brands operating across a wide network of retailers, maintaining in-store compliance is a daunting challenge. However, as this case demonstrates, with the right tools and insights, it is possible to significantly improve execution and drive meaningful results. With Wiser’s continued support, the manufacturer is now better equipped to streamline operations, optimize promotional execution, and, ultimately, drive stronger sales performance.
