Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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Market Awareness

How to Scale the Competitive Promotional Monitoring Process

Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.” “40%-50% off

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Retail Execution

How to Create a Seamless Relationship Between Marketing and Merchandising

The key to having a successful business is having the right products in the right place, at the right price,

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Retail Execution

The Connection Between Share of Shelf and Market Position

Share of shelf is a crucial metric for brands across the board because as the old phrase goes, you have

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Market Awareness

Building a Strong Retail Foundation

As we talked about previously, retailers are constantly concerned about the factors surrounding sales losses. We get it, maintaining profits

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Data Quality

How to Make Raw Data Actionable in eCommerce

If data is not information, and information is not knowledge (according to a book skeptical about the prospects of the

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Market Awareness

A Modern Guide to Assortment Optimization

Since the beginning of retail, it was all about having the right products. You might have the best store location

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Store Operations

Assortment Optimization: How Retailers Are Winning by Decreasing White Spaces

The retail market has become increasingly crowded, but an optimized assortment could be the solution to winning share of wallet.

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Data Quality

Major Home Appliance Companies Competing to be on Top

LG electronics has recorded the highest operating profit rate among top home appliance producers during Q1 of this year. LG

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Consumer Experience

How to Use Markdowns and Promotions Effectively

Markdowns, sales, promotions, discounts, and every other word synonymous with a “deal” create sticky situations for retailers. These words draw

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PR & News

Establish A Long Term Assortment Strategy with Best Seller Assortment

The season often dictates how we dress and interact with the outside world. In the middle of winter, sunblock and

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