What is Product Cannibalization?
Launching a new product or version of an existing product is one of the most exciting parts of competing in
Brand Management
Market Awareness
What is Field Marketing and How Can You Get Started?
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds
Retail Execution
What are Retail Markdowns?
Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something
Price Management
What is a Unilateral Pricing Policy?
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product,
Brand Management
What is Product Serialization?
Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their
Price Management
What is Charm Pricing?
There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest,
Shelf Intelligence
5 Use Cases for Your Brick-and-Mortar Retail Data
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an
Shopper Insights
Why a Successful Retail Audit Needs the Right Sample Size
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store
Retail Execution
What is Category Management? Definition and Examples for Retail Professionals
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality
Consumer Experience
How to Increase eCommerce Sales with these Smart Retail A/B Tests
How do you know that your current approach to eCommerce is the best approach for your business? This is a