Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Brands

Shelf Placement: How to Get Your Products Where They Need to Be

Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location

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News

Wiser Solutions Builds on Its In-Store and Online SaaS Platform with Field Team Management, Expansion into Europe and Latin America

Wiser Solutions is bringing its commerce execution suite to more customers around the world, with a major expansion of its

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Brands

Third-Party Certification and Label Effectiveness In Purchase Decisions: Is It Worth the Investment?

During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine,

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Business Insights

What is Price Image? Quick Guide for Brands and Retailers

There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a

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Retailers & D2C

Everything You Need to Know About Keystone Pricing

There’s an old saying that goes, “the perfect is the enemy of the good.” Essentially, in all the time you

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Brands

How To Win With Off-Location Displays During Christmas

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Brands

Eco-Friendly Cleaning Products On The Rise

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Retailers & D2C

What is Prestige Pricing and Is It Right For You?

Why are some people willing to pay seemingly sky-high prices for certain items? In some cases, it could be they

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Retailers & D2C

What is a Category Reset

When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail

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Retailers & D2C

How to Become a Category Captain

Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of

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