Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Retail Execution

Is Defective Packaging Losing You Sales?

Does this sound familiar? Sales in one of your retailers are down year-over-year, but steady or up with your other

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Price Management

Pricing Analysts: Here’s How to Get Category Managers To Support Your Prices

The world of retail is incredibly transparent for shoppers today—it’s easy to browse competitive prices, a wide selection of products,

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PR & News

Year in Review: The Top 10 Wiser Blogs of 2021

Phew! 2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite, welcomed new teammates in our

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Retail Execution

What You Need Out of Your Next Retail Execution Software

Managing your in-store retail presence can get a whole lot easier when you have the right tools at your disposal.

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Price Management

6 Price Optimization Benefits for Retailers Large and Small

Does an automated price optimization solution sound like a luxury for only the largest retailers with the most expansive assortments?

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Retail Execution

How to Maximize POP Retail Sales During Holidays

There’s always a holiday right around the corner—Christmas, Easter, July 4th, and so on—which means you’ve got a marketing campaign

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Price Management

Loss Leader Pricing: What You Need to Know

Shoppers are always on the hunt for that “too good to be true” price, but what about from the other

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Price Management

Pricing Tools Explained: Which Option Solves Your Pricing Challenges?

The world of pricing can be a little complicated. Not only do you have to manage a long list of

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Price Management

How to Get the Most Out of Your Next Temporary Price Reduction

Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should

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Market Awareness

How to Create and Measure Effective Sales Promotions

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all

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